The post below was originally published on Hipmunk’s Tailwind Blog on February 25, 2016 by TheHipmunk.
Ah, Spring Break. That annual week of respite from school, from work, from responsibilities. (Hey, we can dream, right?) The point is, Spring Break is for everyone– not just coeds.
But since the holiday is so widely marketed to college students, we wondered whether traditional party locations really dominated the Spring Break vacation market and how the rise in popularity of vacation rentals such as Airbnb affected hotel bookings.
To find out, Hipmunk analyzed the most-booked Spring Break destinations for airfare and hotels, which we defined for our purposes as beginning Friday, March 18, 2016, the week preceding Easter (although the dates can vary widely). To break it down further, we also looked the most popular destinations for Airbnb vacation rentals and compared that to the same week the year before to see how those numbers had changed.
Here’s what we found:
Perhaps unsurprisingly, major US destinations, popular year-round, dominated the list, with Orlando, Las Vegas, and Los Angeles claiming the top spots for most-booked flights. Yet simply looking at destinations where one must take a plane doesn’t fully reveal the most popular Spring Break destinations, as many travelers choose to vacation in locations that are a drivable distance from where they reside.
To broaden our scope, we also looked at which destinations were garnering the most accommodation bookings for Spring Break 2016.
Again, major US cities topped the rankings. But by only looking at flights and accommodations, we are still neglecting to highlight locations where vacationers are more inclined to look for rentals than hotels. To discover these destinations we looked first at the locations with the highest net number of Airbnb vacation rental bookings and then compared that number to the total number of overall accommodation bookings in that city for Spring Break to reveal what percentage of those bookings were Airbnbs.
Again, cities such as Miami and Las Vegas return a large total number of Airbnb bookings for Spring Break, but smaller resort towns like Sarasota, FL and Palm Springs, CA, boast a much larger percentage of Airbnbs for their total bookings. Perhaps the one anomaly is Cancun, Mexico, where Airbnbs have claimed 40 percent of Hipmunk bookings for Spring Break 2016.
It seems that when it comes to Spring Break, Florida is the vacation rental king, claiming five of the 10 top spots!
Digging deeper, Airbnbs are continuing to increase in terms of their share of the accommodation market, as more and more travelers see vacation rentals as a viable alternative to hotels.
In 2015, Airbnbs made up 4.4 percent of all Hipmunk’s Spring Break bookings; as of publication date, that number has risen to 9.5 percent.
Indeed, several of the cities that cracked the top 10 Airbnb destinations weren’t on the list last year at all:
Looking year-over-year, every city that made both this and last year’s lists increased their proportion of Airbnb bookings, excepting for New York, which saw a decrease of three percent.
Of the cities that made this year’s list (but not 2015’s), Cancun saw its proportion of Airbnb rentals increase explosively, from just 9 percent in 2015; Sarasota’s proportion was only 19 percent in 2015; Honolulu came in at 2 percent last year; Destin was 30 percent in 2015; and Palm Springs came in at 28 percent in 2015.
In the end, it seems that the Sunshine State is also the 2016 Spring Break Capital, claiming multiple spots in every Top 10 category: flights, hotels, and vacation rentals.
And if these destinations seem just a bit too tame or you want to escape the states, be sure to check out our Spring Break College Cheat Sheet or just shoot an email toHello@Hipmunk.com with all your burning Spring Break travel questions.
Methodology: Hipmunk analyzed its 2016 data for bookings that occurred starting the week of March 18, 2016 (Spring Break) for flight, hotel, and Airbnb bookings, in addition to data for the same week in 2015.